18 Creative Content Marketing Ideas for Your Online Business

Content marketing is turning out to be one of the most sought after ways to promote your business on the Internet. If you look around, you?ll find that most of the successful web businesses are using content marketing to spread the word about their product or service. It?s also a great way to educate your prospects about your niche and get them involved.

However, in order to make content marketing work for you, it?s important that you focus on delivering your content creatively. In other words, the content that you?re using for marketing should be valuable and at the same time be engaging enough.

The following article talks about eighteen content marketing ideas that you can use right now to grow your online business and take it to the next level:

1) Create a free e-course educating people about your niche. You can deliver this e-course via email or you can also create a dedicated member?s only area where you share the lessons. Since people like e-courses, they?ll find your offer appealing in more than one way.

2) Convert your 15-20 most popular blog posts into a free report and offer it for download for your visitors. Compiling your blog posts into a useful PDF report can help you in bringing in more traffic when it spreads around and also helps you in building your brand.

3) Find some popular blogs within your niche and spend a few minutes every day commenting on their blog posts. This not only helps you build a strong relationship with other bloggers, but also helps you get more exposure and also grow your brand/build an authority.

4) It doesn?t matter if you?re selling a product or a service, you can always create a buying guide for your prospects. This guide can include specific information about your product, how it can be used and any other ideas that makes your offer more appealing.

5) Twitter is becoming a hot business hub where you can make great contacts and also get more exposure to your company. One way to tap into Twitter is to start a niche specific Twitter chat where similar minded professionals from your industry can hold discussions. You can even invite other guests to co-host the chat with you.

6) Start a blog series that is highly informative and teaches your target audience something they really want to learn. This gives you an opportunity to not only attract relevant traffic, but also display your expertise in your chosen field.

7) Begin publishing an email newsletter that goes out every month or every two weeks. Newsletters are a great way to connect to your audience and at the same time deliver consistent value through useful content. Your newsletter can help you build better relationships with your subscribers.

8) Conduct video interviews with influential people in your industry. This video content can be used to demonstrate your authority and as well as deliver real value to your target audience. It?s also an simple way to build relationships with the influencers.

9) Do a podcast on a specific topic that you feel needs to be addressed. Make sure the topic you choose is something that your audience can connect with. It would be better if it helps solve a problem or answers important questions.

10) Write high quality guest posts for authority blogs within your niche. Guest posting is one of the most effective ways to get the word out about your website, attract targeted attention from your audience and in the process build your brand.

11) Create and promote case studies for your site since your prospects will find it useful in terms of understanding your products or services. Social proof is what people are looking for these days, and you can provide them this proof with your case studies.

12) Host a monthly or a weekly Google+ hangout where you share valuable information on current topics and discuss sensitive issues related to your niche. This is an effective way to disperse useful content to your audience since it?s not only interactive but also educative.

13) Create and give away complete ebooks that teach the ins and outs of your niche. Take your readers towards a solution in a step by step manner. Show them how they can apply different techniques or tactics to get real world results.

14) Partner up with other business owners within your niche and hold a joint webinar. In the webinar can take the participants through a sort of a tutorial or just create presell content for your product or service. Webinars have a high perceived value, which is why they work so well.

15) Write a white paper focused on a targeted issue within your industry, how it?s affecting, and what you have to say about it. If possible, get other experts on board to get their view and include them in the whitepaper.

16) Have other known experts within your niche guest blog on your blog. Get in touch with them and let them know the benefits they will derive from guest blogging for you, such as brand building, increased exposure, etc. Make a clear offer to them and if needed get them on Skype to further your conversation and convince them to contribute to your blog.

17) Produce a high quality infographic that reveals some really interesting facts about your industry. Get this infographic designed by a professional firm rather than doing it yourself. Communicate your ideas to the designer clearly so that your infographic not only stands out of the crowd but also delivers real value.

18) Publish a controversial manifesto because it?s a fact that controversial content gets read and spread. You?ll attract both sides of the crowd: one which agrees with you and takes your side ? the other which disagrees and holds a debate. In both the cases, you are getting the attention of your target audience and grabbing more eyeballs.

In conclusion, regardless of what your online marketing goals are, by adding well designed and tailored content to your marketing mix can take your web business to the next level. So never ignore the power of content marketing.

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Source: http://www.howtoee.com/18-creative-content-marketing-ideas-for-your-online-business/

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